WorldWide Tech & Science. Francisco De Jes�s.
Apple offered to sign a cross-licensing deal over patents, Samsung said it is unacceptable.
Apple has proposed a cross-licensing contract to Samsung Electronics, an official said Thursday.
``Apple offered to sign a cross-licensing deal over patents; but its  requests were unacceptable,�� the senior Samsung official said.
Apple�s intellectual-property licensing director Boris Teskler, had  outlined a deal to his counterpart at Samsung _ Kim Seong-woo _ in a  three-page letter that was revealed this week after U.S. Judge Lucy H.  Koh rejected the firms� request to keep the documents sealed.
``Apple is willing to license its declared-essential patents to Samsung  on license terms that rely on the price of baseband chips on a fair,  reasonable and non-discriminatory (FRAND) royalties basis. Apple  estimates that this approach, which implements the true meaning of and  requirements imposed by FRAND, will result in a $0.33 per unit in  royalties for Apple patents,�� Apple said in a letter to Judge Koh. 
``I don�t doubt that Apple would have liked Samsung to accept its offer  and Apple�s proposed per-unit amount may seem low,�� Florian Mueller, a  German-based patent expert, wrote on his popular FossPatents blog.
``By submitting the classified letters to Judge Koh, Apple was intending  to appeal to the presiding judge that its attempts to sign a peace  treaty with Samsung vaporized due to Samsung�s unwillingness to accept  the offer,�� said another Samsung official.
Amid the deepening legal feud, the Korean firm has been raising its  brand awareness in the global market. According to a study by  InterBrand, a major consultancy in branding, Samsung�s brand value was  estimated at $32.9 billion, ranking it ninth in terms of corporate  awareness worldwide.
``For Samsung has nothing to lose in its fight with Apple,�� a source said. Last year, Samsung�s brand awareness was 17th.
``Samsung�s anti-Apple campaign is so far paying off. It is now the  world�s biggest smartphone manufacturer and is rolling out more  software- and hardware-improved devices as the fight is a good excuse to  further encourage designers and technicians,�� said the source.
Meanwhile, Samsung has officially asked that the ruling in August  against it that awarded Apple $1.05 billion be thrown out as jury  foreman Velvin Hogan failed to disclose his previous ``legal problems��  with a company that Samsung has a close partnership with.
According to Samsung, the controversial foreman didn�t tell Judge Koh  that he had filed bankruptcy in 1993 and had been sued by his former  employer, Seagate Technology. 










 
 
 
 
 

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