Massachusetts-based Art Technology offerings include e-commerce software and related IT services for online retail, travel, media, insurance, and financial services companies. ATG's software tracks and analyzes online customer behavior and enables users to manage e-commerce Web sites. The company also provides add-on optimization services including "Click to Chat" and "Click to Call" Web page links that allow online customers to contact customer service agents.
ATG's eCommerce software platform is highly complementary to Oracle's CRM, ERP, Retail, and Supply Chain applications, as well as its portfolio of middleware and business intelligence technologies.
"Bringing together the complementary technologies and products from Oracle and ATG will enable the delivery of next-generation, unified cross-channel commerce and CRM," said Thomas Kurian, Executive Vice President Oracle Development.
"The addition of ATG, which brings market-leading products used by some of the largest and most well-known retailers and brands, furthers Oracle's strategy of delivering industry-specific enterprise applications," said Bob Weiler, Executive Vice President, Oracle Global Business Units.
The deal is expected to close by early 2011, subject to stockholder and regulatory approval and other customary closing conditions.
Oracle Corp (ORCL) will acquire Art Technology Group, Inc. (ARTG) for about $1 billion to boost its eCommerce portfolio.
For each share of Art Technology, Oracle will pay $6, representing a premium of 46 percent to the stock's closing price on Nov.1.
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